Andrew Shaw, Group Wine Buying director of Conviviality PLC, will take the stage at the International Bulk Wine and Spirits Show UK on 27th February and guide on “Bottled in Market Strategy and how suppliers can partner with Conviviality”.
One of the clear advantages of his new strategy is to offer bigger volumes to its wine producers who can work in the different channels of the Conviviality group. For Conviviality, bottled in market wines is now the right route to market strategy.
“Bottled in market wines allows us to make much more control of our own supply chain and manage it most efficiently.” Says Andrew Shaw.
Here is why you should they attend this session?
In his session at IBWSS UK Conerence, Andrew will discuss how Conviviality prefers to work with suppliers on their new strategy. The attendees will get insights on below:
1. Understanding of a truly multi-channel operator in the UK market
2. Awareness of the breadth of range managed within Conviviality
3. A closer understanding of how consumer-focused your business model is
“Bottled in market wines allows us to make much more control of our own supply chain and manage it most efficiently”, says Shaw.
Here are the takeaways from this session
1. Insight into how to support our proposition in the marketplace.
2. A vision of how the audience might be able to help.
About Andrew Shaw:
Andrew Shaw is one of the most important wine buyers and influencers in the UK wine industry heading up the wine operation for Conviviality PLC which now includes Matthew Clark, Bibendum, PLB, Wine Rack and Bargain Booze as part of its growing business. Andrew Shaw is the group wine buying director of Conviviality, under which it runs two wine buying teams keeping retail and trading separate.
About IBWSS Conference:
IBWSS Conference is a 2-day educational event and a component of International Bulk Wine & Spirits Show in London. The conference will have 12 speakers delivering 12 TED-Style Talks over 2 days with latest insights on bulk wine, bulk spirits, private labels and contract bottling. Whether you are a grower, winery, distillery, importer, distributor, retailer or negociant, IBWSS UK Conference is a must-attend event for you. Get your trade pass here.
Event Producer: Beverage Trade Network
International Bulk Wine and Spirits Show is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis.
Time & Venue:
The Royal Horticultural Halls Lindley Hall, 80 Vincent Square, Westminster, London SW1P 2PE, UK at 9:30 am – 10:00 am