How IBWSS London will help put bulk wine on the on-trade agenda

January may seem a long way away, but if you want to book your place and take advantage of early bird registrations at the inaugural International Bulk Wine & Spirits Show taking place in London then now is the time to do so. The two day event promises to not only highlight the latests trends in bulk wine but will feature leading figures in the trade taking part in both conference debates and seminars.

Keeping on top of bulk wine trends and opportunities is going to become increasingly more important for major UK on-trade buyers and suppliers.

Working in the wine and spirits industry means you are constantly worrying about both what is happening today and tomorrow, whilst at the same time keeping your eye on events and trends six months to a year down the line. 

Having such a short and long term perspective on the state of the drinks industry is none better demonstrated than what is happening in the world of bulk wine. On the one hand buyers are constantly tracking currency rates to see where they can get their next best deal for the most in demand grapes, whilst also looking to lock in deals and partnerships for a year to 18 months out.

Bulk wine, and spirits, as we know, is no longer just the preserve of the big supermarkets looking to fill containers full of Chilean Merlot or New Zealand Sauvignon Blanc. The cost savings and efficiencies involved in working with bulk wine means it is now very much in demand in the on-trade too.

Sourcing and developing own label, and exclusive wines for pubs, bars and restaurants is very much now on the agenda of the country’s biggest wine distributors and importers. With a number of the major on-trade operators, pub and restaurant groups also seeing the advantages of controlling their own supply chain, and either going direct to secure wine to be shipped and bottled in market, or increasingly expecting their wine suppliers to do that job for them.

Perfect timing 

All of which is good news and timing for next January’s inaugural dedicated conference and exhibition on bulk wine, the International Bulk Wine & Spirits Show, which is coming to London and Europe for the first time.

The event, which is organised by the American drinks publishing, marketing and B2B networking platform, the Beverage Trade Network, promises to bring all sides of the bulk wine industry together. From the end buyers in the on-trade and distribution channels, through to the bottling, shipping, logistics providers, through to major producers and suppliers of bulk wine.

The event, which takes place at London’s Horticultural Halls on January 24-25, will be a combination of a conference, featuring a series of seminars, panel debates and TED-style talks and a trade exhibition.

Some of the keynote panellist and speakers lined up take part include:

  • Andrew Shaw, group wine buying director of Conviviality PLC who is in charge of managing the strategy of the UK’s most significant wine supplier covering both the on-and off-trades through its own businesses including Matthew Clark, Bibendum, PLB, Bargain Booze and Wine Rack. Across the group it is heavily involved in sourcing and shipping large volumes of bulk wine to be bottled in market in the UK.
  • Neil Anderson, marketing director of Kingsland Drinks, which as one of the pioneering bulk wine bottling facilities in the UK is very well placed to not only look at the trends within the global bulk wine sector, but also using its own data, analytics and consumer research plotting the kinds of bulk wine that needs to be sourced and shipped in the future.   
  •  Mark Lansley, chief executive of Broadland Wineries one of the UK’s most important and innovative bulk and contract wine bottling facilities. It has built up its business working most of the major supermarket, wholesaler and retailer groups in the UK as well as developing strong business in the US and Nordic states. As well as doing contract, third party work it is also a significant brand builder and wine supplier itself using bulk wine to source the most competitive juice for either its own wines or its partners. It has achieved on average 20% growth figures for the last 10 years and is on course to hit a £250m turnover by 2025.
  • Robin Copestick, managing director of Copestick Murray, that was was one of the first companies to work closely with major UK supermarket groups to help source and ship bulk wine from around the world. It has gone on to use bottled in market wines as the commercial backbone to its varietal-driven I Heart brand which is now exported to around 30 countries around the world.
  • David Richardson, regulatory and commercial affairs director at the Wine & Spirit Trade Association who will look at how the various steps all parties need to be aware of when shipping bulk wine and that bottlers, distributors and retailers are all aware of their own risks and responsibilities.

Sid Patel, chief executive of the Beverage Trade Network and organiser of IBWSS said: “It is time, we made private label and bulk trade a norm. London being the most important market for private label and bulk trade, we decided to make London our host city for Europe.”

He added: “The UK is one of the leading store-owned and private label markets, so it was a no-brainer that we provide the platform to connect these buyers to top class suppliers from all over the world who are ready to offer private label services and understand what it takes in being a private label supply partner and help the buyer build their brand.”

How to take part

There is an opportunity for anyone looking to be an exhibitor at the event to take advantage of early bird booking fees. Up to the end of May it is possible to make savings of 30% for any space taken with the added incentive of paying 25% now and then the full amount by the end of August.

As a visitor: IBWSS London is relevant for anyone involved in the making, sourcing, buying, shipping, bottling, selling and marketing of bulk wine and spirits. Designed specifically for key players across the multiple grocery, convenience, wholesaler, on-trade sectors as well as producers, wineries, distilleries and service providers across the private label and branded wine and spirit sectors. RSVP here to get your free visitor trade pass and special deals for conference ticket.

International Bulk Wine and Spirits Show(IBWSS) London Exhibitor Registrations Now Open. Register Now.

Get Your Discount Code Here: IBWSS London Pre-Registration Now Open

The International Bulk Wine and Spirits Show (IBWSS) is an annual trade show and conference, open to trade professionals only, and is set to take place at The Royal Horticultural Halls in London, UK.

Date: Jan 24-25, 2018

Location: Royal Horticultural Halls in London, UK


To Get Exhibitor Discount Code: Register Your Interest Here. Once you fill the form, we will email you your special form and offer. Special launch code will give you a flat 40% discount on Exhibitor pricing for IBWSS London 2018 show.

IBWSS exhibitors are wineries and distilleries looking to sell bulk wine and spirits, producers and negociants who offer contract manufacturing / private label programs and wineries / distilleries / importers who have one time excess stock to clear. IBWSS buyers are other wineries and distilleries looking to meet their demand, Importers, Retailers and Distributors looking for private label programs and negociants who are looking to meet growers and producers.

In addition to a wide range of programs running throughout the fair, the trade show will also feature a business conference dedicated to the private label and bulk wine and spirit business. With in-depth market studies and instructional seminars from some of the industry`s biggest names, the central part of the conference`s remit is to encourage sustainable growth and profitability in the bulk wine and spirit sector.

You can become part of this exciting phenomenon. Private label is expanding faster than national brands. Large and even small retailers have committed themselves to an aggressive store brands strategy while specialty chains are using their own brands to create shopper loyalty unheard of only a few years ago.

Buyers from all every sector will be there at the 2018 London show. These buyers are looking for private label supply partners who can help them grow their bottom line.  Super Early Bird Exhibitor Registrations for The International Bulk Wine and Spirits Show are now open to domestic and international suppliers.  Exhibitors can find more information about exhibiting here.

International Bulk Wine and Spirits Show London is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also runs a line-up of B2B trade shows around the world. For more information about BTN, please visit

International Bulk Wine and Spirits Show(IBWSS) London Exhibitor Registrations Now Open. Register Now.

Why London is to host landmark conference on bottled in market wine

The UK’s strategic importance as one of the most important hubs for bulk wine has been underlined this week with news that the prestigious International Bulk Wine and Spirits show is to hold its two-day 2018 conference in London in January. Sid Patel, chief executive of event organiser, Beverage Trade Network, explains why it is bringing the show to London and why bottled in market wine has such a big role to play in the on-trade.

The Buyer is pleased to link up with The International Bulk Wine and Spirits Show as one of its key strategic media partners as the event looks to put bottled in market wines high on the agenda for the on-trade.

You are bringing the IBWSS show to London, why and why now?

It is time, we made private label and bulk trade a norm. London being the most important market for private label and bulk trade, we decided to make London our host city for Europe. After getting a great response for our bulk wine show in USA which is held in San Francisco, (the latest being in July)  we see that buyers want to explore more options when they select their private label and bulk supply partners.

The UK is one of the leading store-owned and private label markets, so it was a no brainer that we provide the platform to connect these buyers to top class suppliers from all over the world who are ready to offer private label services and understand what it takes in being a private label supply partner and help the buyer build their brand.

You are looking for exhibitors and visitors. What can they both expect?

Visitors will get a chance to meet wineries and distilleries who offer private label / contract manufacturing options, bulk wine suppliers from all over the world, bulk spirits suppliers and contract bottlers. The idea of the show is that a visitor can walk in with an idea or a concept and can meet all the parties involved in developing a brand.

We will have graphic design companies who are experts in designing concept brands, we will have contract bottlers, we will have grape and spirits suppliers and we will have legal advisors.

Exhibitors will get a chance to meet buyers looking to develop private label brands from all channels. Exhibitors will also meet wineries and distilleries looking to meet their demand of bulk wine and spirits.

Who do you think the show is particularly relevant to and why?

The show is relevant to custom crush suppliers, distilleries and wineries who could branch into providing these facilities in addition to bulk wine and spirits and buyers from every tier of business who want to explore these services.

It is time we educated suppliers about the advantages of offering such services and how it helps distilleries and wineries grow their bottom line and build relationships. It is time we accepted the new norm and the future of the wine industry. It is all about taking advantage of these opportunities and hitting new channels.

Why do you think the bulk wine market is so important to deserve its own two day conference?

The timing of the show is very important. The show is the ONLY one of its kind where bulk wine, bulk spirits and private label business will happen. We wanted to create a show that encourages bulk providers to do business openly. For many of the top reasons, bulk trade has been in the grey area. We want to clarify a lot of myths, we want to share case studies of wineries that have their own brands and at the same time develop private label brands for their own customers.

If you don’t do it, someone else will, it’s as simple as that. The conference topics will help wineries and distilleries understand how they can optimise their wineries by offering such verticals, it will also show buyers what to look for in their supply partners and it will educate the trade on myths about bulk wine and spirits.

International Bulk Wine and Spirits Show(IBWSS) London Exhibitor Registrations Now Open. Register Now.