Geoff has spent his entire working life of over 38 years, in the alcoholic drinks industry. After graduating in Biochemistry he started work in the laboratory of a wine importer.

He then moved into Production Management then Technical Manager before moving to the Berry Group as their Chief Chemist, responsible for the entire production of their wines and spirits portfolio. During his 8 year period he made several million litres of wines and distilled spirits. He then founded Corkwise, a niche wines and spirits analysis and consultancy business which he ran for 17 years. That business and Geoff are now part of Campden BRI.

He has appeared on national TV, writes articles for trade magazines, is a regular expert witness, is much travelled and currently handles new business and product development.