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5 Reasons Wine Buyers Must Attend IBWSS London

IBWSS London Gives a Unique Opportunity to Wine & Spirits Buyers to Rapidly Grow their Business with the Today's Bulk Wine & Private Label Market.


The International Bulk Wine & Spirits Show (IBWSS) in London gives wine and spirits buyers from around the world a unique opportunity to take advantage of one of the most important trends in the wine industry today: the rapid global growth of the bulk wine and private label market. This is an especially important trend for the UK wine industry, where private label wines now account for such a significant share of total wine sales and are providing a source of competitive differentiation in the marketplace.

Meet potential new partners

More than anything else, IBWSS London 2019 is a truly global platform for buyers and sellers to meet and talk about ways they can leverage the international bulk wine trend. This event features producers, brokers, and suppliers at every stage of the bulk wine supply chain, making it the perfect place to meet new partners. For UK bottlers, for example, it is a great way to meet new suppliers from New World wine destinations. For large retail buyers and on-premise establishments, it is a great way to meet the suppliers, distributors, and wholesalers that can help them meet growing consumer demand.

The centrepiece of the IBWSS London 2019 event is the main exhibition hall, where it is equally likely that you will meet a bulk wine producer from Australia as you will a UK private label specialist who can help you transform that bulk wine into a finished, branded product. The one question that you will hear most often in this exhibition hall is: “Where are the opportunities in today’s wine market?” Throughout the event, there is plenty of time for meeting and discussing potential business opportunities.

Visitors Meeting Each Other

Receive specialized knowledge of the bulk wine marketplace

In addition to the main exhibition hall, there is also a two-day business conference that takes place within The Royal Horticultural Halls in London. This is where high-profile wine industry insiders offer key insights and practical advice about how to leverage all the opportunities in today’s global wine industry. In addition to short, 30-minute talks, there are also seminars and workshops where you can receive personalized, one-on-one advice about specific problems that you face every day as a buyer or seller.

The list of speakers headlining the IBWSS London show includes some of the most important names within the UK wine industry, including Mark Roberts, Head of Sales at Lanchester Wines; Mark Meek, CEO of the IWSR; Rob Dixon, Senior Buying Manager at Tesco; and Paul Attwood-Philippe, Business Development Director Europe for Vinex. These speakers will be sharing their tips and advice based on their own experience and track record of success.


Gain an international perspective

The bulk wine industry is truly global in scope. As a result, the list of exhibitors at IBWSS London includes wine industry players from the United States, Australia, Europe, South America, and South Africa. This makes the exhibition hall of the IBWSS the perfect place to meet global players who can help you meet your supply or demand needs.

Moreover, the talks and seminars that take place during the two-day business conference also take a global perspective on the market, providing key insights that can help you fine-tune your business model. If, for example, seasonal weather patterns in one part of the world are putting pressure on overall global wine supply, you will be in a better position to know how other wine regions can help re-establish equilibrium within the marketplace. This will give you a real competitive advantage in the marketplace.

Learn how to create your own private label

The growing quality of bulk wine sourced from around the world now means that it is possible for retailers and on-premise establishments to create private label wine brands that are superior to those wines bottled at source. That is a strategy that major UK supermarkets like Tesco have embraced, both as a way to improve overall margins and to provide more choice to the end consumer.


The private label wine brand that you learn to create at IBWSS London could become the next big wine brand. Throughout the IBWSS London event, you will hear from speakers about the tactics and strategies that they have used to transform a small private label brand into a dominant brand within a certain category. In some cases, in fact, UK wine companies are now almost completely virtual, with all sourcing, bottling, and logistics handled by outside partners. IBWSS London is the place where it all comes together.

Say, for example, you are thinking about offering a new Cabernet Sauvignon private label wine to customers at your upscale London restaurant. At IBWSS London, you could meet a Cabernet Sauvignon supplier from Chile, a bottler from the UK, a global logistics partner that can take care of all the details of getting that wine from South America to the UK, and then a British branding expert to take care of all the aspects of developing the right consumer-friendly brand image for that wine.

Gain unique insights into the mind of the British consumer

With young millennial wine drinkers now emerging as the largest and most powerful segment of the wine industry, the way people buy and think about wine is changing. As a result, it’s important to hear directly from wine industry experts who can let you know exactly how tastes, preferences, and behaviours within the UK wine industry are changing. At IBWSS London, you will be able to find out about key consumer trends of both today and tomorrow, as well as how to take advantage of these unique opportunities.

In short, IBWSS London 2019 will offer a full, 360-degree view of the bulk wine and private label market and is already shaping up to be one of the must-attend events of the year for wine industry professionals. On March 11 and 12, IBWSS London will be the place where leading bulk and private label professionals from all over the world meet and discuss new opportunities within the wine industry. The event will give supermarkets, retailers, restaurants, wineries, distilleries, and other buyers a premier international platform to source bulk wine and spirits and meet private label suppliers from all over the world.