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Attending IBWSS London: How to Get the Most from your Experience

The International Bulk Wine & Spirits Show (IBWSS) in London has already established itself as one of the premier events in the world.


The International Bulk Wine & Spirits Show (IBWSS) in London has already established itself as one of the premier events in the world for connecting the bulk wine and private label market. In addition to the action-packed main exhibition hall, where buyers and sellers from around the world mingle and discuss potential partnership ideas, there are also plenty of opportunities for one-on-one meetings and other face-to-face interactions with some of the biggest names in the wine industry.

Meet the players behind the growth of the global bulk wine industry

The global bulk wine supply chain involves producers, suppliers, négociants, distributors and wholesalers, all of them looking to take advantage of changing trends in the global wine industry. If you are looking to take a new wine to market, or to create an entirely new private label wine brand, IBWSS London 2019 is the place to be. On the main exhibition floor, you will have the opportunity to meet all the key players behind the growth of the global bulk wine industry. If you’ve ever wondered how wine from Australia or South Africa eventually makes its way to the retail shelf of a major UK supermarket like Tesco, this is your chance to find out.

To make the most of your time on your exhibition floor, it’s worth taking the time to study the map of the exhibition floor, in order to see who’s located, where. From there, you can leverage certain features of the IBWSS London event – such as a set-up meeting feature – to book time with exactly the exhibitor you would like to meet. These meetings can then become the foundation for profitable and successful long-term relationships.

IBWSS UK Expo Floor

Hear first-hand success stories from industry leaders

Another key feature of the IBWSS London event is the ability to hear first-hand success stories by individuals who have already successfully navigated the bulk wine and private label markets. In some cases, they have started a private label wine brand from scratch and transformed it into a category leader. In other cases, they have used private label brands as part of their overall inventory or portfolio in order to improve profit margins, increase revenue, and boost the bottom line. As retailers and on-trade establishments across the UK are finding out, private label wines now offer a unique opportunity to boost overall margins, while simultaneously providing a diversity of selection to consumers.

In order to get the most from the IBWSS London event, one strategy is to dedicate a portion of each day to attend the presentations and seminars offered on both days of the two-day business conference. Each day starts off with a keynote speaker, followed by high-profile speakers discussing every possible aspect of the global bulk wine and spirits industry. If you are interested in possible insights about how to deal with supply chain issues, you’ll want to attend presentations by global shipping and logistics experts. If you are interested in how to maintain the quality of bulk wine throughout the transport process, you’ll want to attend seminars on bulk wine quality. And if you are interested in how to transform bulk wine from around the world into consumer-facing private label brands, you will want to attend the Q&A sessions and panel discussions hosted by some of the biggest names in the UK wine industry.

Panel Discusion

Set up one-on-one meetings with potential partners

The real value of IBWSS London is being able to foster long-term relationships between buyers and sellers in the bulk wine market. It’s one thing to know about bulk wine opportunities in wine destinations like Australia or South Africa, and another thing entirely to meet the forward-thinking men and women who are responsible for bringing these wines into the UK market and then distributing them to buyers across Britain.

Expo Floor 2018

As a result, the ability to get one-on-one meetings with key industry players, all in the same place, and all within the span of 48 hours, is a unique opportunity to take advantage of. IBWSS London is relevant for growers, wineries, distilleries, importers, distributors, retailers and négociants involved in the making, selling, buying and distributing of bulk wine and spirits. Thus, for any aspect of the global bulk wine and private label market you might be considering, it is possible to find a relevant partnership opportunity. On the sidelines of the IBWSS London event is where the real business gets done.

Get answers to your most pressing business questions

At the end of every presentation or seminar at IBWSS London, there are plenty of opportunities for Q&A with top speakers and panellists. And that means there is a unique opportunity to find out answers to any of your most pressing business questions. If you are curious about what types of private label wine brands are resonating with UK consumers, be sure to ask the many branding and private label experts who will be attending the event. If you have questions about the supply and demand of bulk wine around the world, you can ask top buyers and sellers about the short- and long-term trends they are seeing in the marketplace.

Q&A at IBWSS UK Conference

Spend time on the exhibition floor meeting the exhibitors

Finally, a brief word needs to be said about the potential for developing unexpected new relationships with key players within the bulk wine industry, while also opening your eyes to the true potential of the marketplace. For example, you might go into the IBWSS London event expecting that a certain type of business model makes sense for your company. By the end of the two-day event, you might walk away with completely new ideas – including the potential to create a completely virtual wine company selling hundreds of thousands of cases each year.

So take advantage of all the unique opportunities to strike up new relationships throughout the event. Not all business takes place on the exhibition floor – some of it takes place during lunch, during an informal meet and greets in the evening, and of course, at top restaurants and bars within London itself. IBWSS London takes place in one of the world’s most dynamic capitals, and that alone provides plenty of opportunities to take your wine business to the next level.