Leveraging Bulk and Private Label Best Practices to Enhance The Profitability of Wine Retailers.
Mark Lansley, CEO of Broadland Wineries, describes the new best practices that his company is now using to help its customers succeed.
There are more places and ways to buy wine today than ever before. There are more types of drinks for sale today than ever before. Rates of population growth and inflation, that can ease margin pressures, are low. The need to acquire and retain consumers has never been greater.
So, how do the best Wine Retailers in the On and Off Trades acquire and retain customers? And how do they leverage recent trends and best practices in Bulk Wine and Private Label Wines to increase their sales and profits? Mark Lansley, CEO of Broadland Wineries, outlines his company's research and development in multiple countries and describes the new best practices that his company is now using to help its customers succeed.
About Mark Lansley:
Mark Lansley is the majority shareholder and CEO of Broadland Wineries, the international wine importer, bottler, and supplier. As a chemical engineer and businessman, Mark worked in air separation, pharmaceuticals, engineering and mathematics in the UK, Australia, and the USA. Mark joined Broadland Wineries as CEO in 2006 and has led the company from being a UK £8m pa turnover loss-maker to an international £60m pa profit-maker.