Exhibitor FAQ

1) How many SKUs can I showcase at my table?

We suggest that a maximum of 6 SKUs are poured at a table. You may bring more SKUs if you would like however we suggest that 6 types of wines or spirits work the best for a buyer to taste. This includes different varietals within a brand umbrella as well. For example: if your brand ABC has a Shiraz, Merlot, Cabernet Sauvignon and your brand XYZ has Pinot Gris these are counted as 4 SKUs.

2) How many bottles do I need for sampling?

We recommend a minimum of 4 bottles per SKU. You may bring/ship additional bottles as you see fit.

3) What is included at my exhibitor table?

The trade tasting is a trestle table set up. Your pricing covers ALL costs associated with the show. You are required to bring in one roll-up banner only and may place marketing material on your table. You are ONLY ALLOWED to bring your samples, marketing material, and samples to pour. No equipment is allowed at the show. It is a walk around tasting set up. IBWSS will provide you with the below:

Tasting Table
Ice Bucket + Spittoon
Black Tablecloth & Skirting
2 Chairs
Ice (as required)

4) Will ice and wine or spirits glasses be provided?

Wine and Spirits glasses will be collected by visitors as they enter the room so you will not need to have any glasses at your table. Ice may be collected at the ice station as and when required.

5) What else can I display at my table?

You may display a roll-up banner behind your table. Other materials that may be displayed include brand sell sheets, brochures, business cards and pricing for importers and distributors. Only 1 roll-up banner can be displayed per table. Table Signage, spittoon and ice bucket will be provided by IBWSS. No machinery or equipment is to be displayed.

6) Roll-up banner dimension requirements? Recommended size. 80-85 x 200cm Examples:

7) Are there power outlets available at my table?


8) Do I need TTB Cola Waiver approval for my products?

If the SKU(s) are already imported to the US and will be shipped to our warehouse domestically by your importer in the US, the TTB Cola Waiver Approval is NOT required.

If the SKU(s) will be shipped from overseas, whether or not they are already approved, MHW LTD must be listed as consignee and importer of record on the commercial invoice and a TTB cola waiver IS required.

9) What does the $50 fee for storage & delivery include?

This fee includes storage, handling, and transport from the warehouse to your table at the tasting venue.

10) How should I ship my samples?

We will send detailed instructions about how to ship samples in July and August. If you need additional information, please email aaron@ibwsshow.com

11) What is the deadline to ship samples?

If you are an international producer and if your samples are coming from overseas, you will need to apply for TTB / Cola approvals. Once we get the approvals, we will send you an update to ship your samples. DO NOT ship until we advise and until your TTB / Cola approvals are done. You must send all the paperwork to us by August 31, 2020. TTB will take up to 2-3 weeks to get your labels approved.

All samples must be received at the warehouse address we have provided you via email with clear IBWSS labels and they must be delivered before September 10, 2020. All samples will be returned back to the sender after September 10, 2020. For questions or assistance with samples, please email aaron@ibwsshow.com

Once again, please note: If your samples are coming from overseas, we must file for a TTB / Cola waiver. Do not ship samples without notifying us.

12) Can I ship samples to the venue directly?

No, the venue does not provide this facility. The samples must be shipped to our warehouse (using the instructions we will send) or you may bring them in with you directly on the day of the tasting.

13) How will I find my samples for the tasting?

If you have shipped your samples to IBWSS's nominated warehouse, your samples will be at your table when you arrive.

14) Can I bring my samples directly to the venue?

Yes, you may bring in samples with you when you come into the show. We ask that you arrive a little early to allow for setup.

15) Will you chill my products before my arrival?

We are unable to chill your wine before the event. We ask that you arrive an hour before the start of the event at 8 am to be able to place your wines on ice for chilling.

16) What are the event times?

June 09-10, 2021 - The Royal Horticultural Halls Lindley Hall  (Mar 16: 11 am to 4 pm, Mar 17: 11 am to 4 pm)

17) What are the exhibitor bump-in and bump-out times for the event?

The bump-in time on June 09 is 8 am.
The bump-out time on June 10 is 4 pm.

18) What is my table number? Where am I placed on the tasting floor?

The floor map is available in the Table Selection link in Exhibitor Zone. Please select your table number if you have not already done so. 

19) How many buyers are you expecting at the event?

We expect about 1500 - 2000 trade visitors over 2 days. This includes wineries, distilleries, importers, distributors, On-premise and off-premise retailers and members of the press.

20) How many exhibitor badges are included with my registration?

Up to 5 exhibitor badges may be registered. However, only 2 people can stand at a table at any given time. Registration for badges can be done through Exhibitor Zone or at the registration desk when you come on the first day.