12:00 PM 1:00 PM

The Crypt

The Art & Economics of Blending – Creating Wines That Sell

A masterclass on blending as both an art and a market-driven strategy. Learn how blending impacts wine style, commercial positioning, consumer appeal, and profitability. Ideal for trade buyers, importers, producers, and brand managers.

3:00 PM 4:00 PM

The Crypt

London Wine Competition Winners Tasting

Taste top-scoring wines from the London Wine Competition and explore benchmark styles shaping the UK market. Gain insight into how award-winning wines can enhance wine lists, guest experience, and sales performance across on-trade and retail channels.

12:00 PM 1:00 PM

The Crypt

Unlock the Secrets of Whiskey Blending

A deep dive into modern whiskey blending and premiumisation. Understand blend construction, tasting evaluation, and category dynamics driving the growth of premium blended whiskey. Designed for spirits buyers, distributors, retailers, and brand owners.

02:00 PM 03:00 PM

The Crypt

How Beverage Brands Can Build an AI-Powered Sales Process to Win Distribution in 2026

Distribution is getting more competitive, buyers are harder to reach, and traditional sales methods alone are no longer enough. In this session, Sid Patel will share a step-by-step playbook on how beverage brands can build a modern, AI-powered sales process to win more accounts, scale outreach, and accelerate market entry — all while keeping the human relationship and hospitality mindset at the core.

This talk also marks the Beta release of BTN’s newest AI platform, CPGBuyerAI, built to become the industry’s leading buyer intelligence and sales execution engine. Attendees will get early access to the platform and learn how to use AI to streamline prospecting, increase conversions, and power a higher-performing sales organization. If you're ready to modernize your sales approach and get ahead of the future of beverage selling, this is where your AI journey begins.