Joshua Castle is Head Buyer at Keeling Andrew, the London-based wine importer co-founded by Dan Keeling and Mark Andrew MW, the team behind Noble Rot. His work spans producer selection, international wine sourcing and portfolio development, serving restaurants, independent wine merchants and private collectors.

Joshua’s buying approach balances distinctive wines with commercial practicality. He looks for producers that stand out through quality, value or their story, assessing how each wine will translate onto a restaurant list or retail shelf. His experience encompasses both competitively priced wines and rare fine-wine allocations, with a focus on delivering value across price points.

Working closely with producers and customers, Joshua understands the importance of supplier support, pricing, stock availability and training in building successful wine partnerships. His perspective connects sourcing decisions with the everyday needs of the UK’s on-trade and independent retail sectors.

At the International Bulk Wine & Spirits Show (IBWSS) UK, Joshua brings practical insights into how importers assess new producers, develop differentiated portfolios and balance quality with commercial opportunity. His experience offers valuable guidance for wineries and suppliers seeking to establish lasting relationships with UK buyers.