Laura Willoughby MBE is the Co-Founder of Club Soda, one of the UK’s leading platforms driving the growth of the no and low alcohol category through consumer education, hospitality training, and retail innovation. Recognized as one of the UK’s foremost experts in mindful drinking and alcohol-free beverages, Laura has played a pivotal role in helping hospitality operators, retailers, and drinks brands better understand the fast-changing low and no alcohol consumer. Club Soda also operates the award-winning Low & No Tasting Room in London, offering valuable real-world insights into consumer behavior, product performance, and category growth. Awarded an MBE for services to the community, Laura is a respected speaker, industry advisor, and judge at the London Wine Competition.

Her work focuses on how producers, retailers, and hospitality businesses can build commercially successful alcohol-free offerings while meeting evolving consumer expectations around moderation, wellness, and inclusion. Laura continues to help shape the future of no and low alcohol beverages through education, advocacy, and practical market insight.