Lisa McBain oversees the wine programme at Fuller, Smith & Turner, with responsibilities spanning sourcing, supplier relationships, new product development, category strategy and wine list curation across its pub and hotel estate.

A WSET Diploma holder, Lisa combines wine expertise with a practical understanding of hospitality buying. Her approach balances quality, value and consumer appeal with the commercial and operational needs of a multi-site business. Her work encompasses emerging wine regions, premium by-the-glass offers, wine on tap and sustainable sourcing, alongside support for British wine producers.

At IBWSS UK, Lisa brings a buyer’s perspective on building commercially successful wine ranges and developing supplier partnerships that deliver consistent quality, relevant innovation and a better guest experience.