Malvika Patel is Vice President and Editor at Beverage Trade Network (BTN), one of the world's leading B2B media, events, and networking companies serving the global wine, spirits, beer, and beverage industry. BTN is the organizer of the International Bulk Wine & Spirits Show (IBWSS), London Competitions, USA Ratings, USA Trade Tasting, Sommeliers Choice Awards, Bartender Spirits Awards, and several leading trade media platforms connecting producers with buyers worldwide.

Malvika leads the company's editorial strategy and content development, overseeing thousands of industry articles, interviews, buyer insights, webinars, and educational resources published each year. She works closely with importers, distributors, retailers, hospitality buyers, producers, and industry leaders to identify emerging trends and create commercially relevant content that helps beverage businesses grow their distribution and understand changing buyer expectations.

At IBWSS UK, Malvika brings a unique perspective on the evolving global beverage marketplace, sharing insights gained from working with buyers and suppliers across multiple international markets. Her expertise lies in identifying industry trends, communicating buyer expectations, and helping producers understand the strategies needed to build successful commercial partnerships and expand into new markets.