Matthias Lataille is the Founder and Chief Flow Leader of No+Flow Brands, a UK-based specialist agency focused on helping premium alcohol-free and functional drinks brands grow in hospitality and retail. With a background spanning hospitality, bartending, drinks advocacy, and entrepreneurship, Matthias has become a respected voice in the rapidly evolving no and low alcohol category. He is also a judge at the London Spirits Competition, where he evaluates spirits alongside leading drinks buyers, bartenders, and trade professionals.

Originally trained in law before transitioning into hospitality, Matthias built a successful career in bars, brand engagement, and drinks education, including recognition among the UK’s top bartending talent. Following his own journey into sobriety, he founded No+Flow Brands to support mindful drinking, hospitality innovation, and inclusive beverage experiences that reflect changing consumer behaviour and modern drinking culture.

Today, Matthias works closely with drinks brands, hospitality operators, and trade professionals to develop commercially relevant no and low beverage strategies that meet the needs of today’s consumers. He is increasingly recognised as a thought leader in the alcohol-free and mindful drinking movement, helping businesses understand how to create commercially successful alcohol-free programs.