Zoe Burgess is the Founder of Atelier Pip, a London-based drinks consultancy specializing in cocktail development, flavour innovation, and beverage strategy for hospitality, drinks brands, and premium consumer experiences. With more than 15 years of experience in the drinks industry, Zoe has worked across bars, restaurants, hotels, and global drinks projects, collaborating with leading hospitality names and renowned sensory experts to create commercially successful and culturally relevant beverage concepts.

A recognized voice in flavour development and drinks innovation, Zoe has become increasingly influential in the no and low alcohol category, helping brands and operators rethink alcohol-free experiences through creativity, sensory design, and consumer understanding. Founder of Atelier Pip and author of The Cocktail Cabinet, Zoe regularly explores the future of flavour, mindful drinking, and beverage culture through her consultancy, writing, and speaking engagements. She also serves as a judge at the London Wine Competition, including the no and low alcohol category, where she evaluates emerging trends and product quality across the sector.