The International Bulk Wine & Spirits Show has always been a barometer of how the trade is evolving. But the upcoming 2027 edition feels different — not just because dates and venue are now confirmed, but because the industry itself is entering a new phase.

On March 16 & 17, 2027, IBWSS UK will return to the heart of Westminster at the Royal Horticultural Halls – The Lindley Hall, 80 Vincent Square, London SW1P 2PB. And with it comes a theme that captures the moment the global beverage landscape now stands in:

New World, New Consumer, New Economics

This is not just a headline — it reflects a deep structural shift.

The trade has navigated supply-chain disruption, shifting consumption patterns, inflationary pressure, sustainability demands, and the explosive rise of private-label across retail and hospitality. As one buyer said during IBWSS 2025, “We’re not just choosing products anymore — we’re choosing business models.”

The 2027 edition will explore that shift directly.

New World: A supply landscape where origin, provenance, and story still matter — but adaptability, scalability, and partnership matter more.
New Consumer: A drinker who moves across wine, spirits, RTD, and no-alcohol with ease — and expects value, quality, convenience, and transparency.
New Economics: A marketplace where efficiency, data, margin structure, and co-manufacturing partnerships now define what it means to build a successful beverage business.

The 2027 Conference Program: Built Around the Theme

In addition to the expo floor, IBWSS UK 2027 will feature a two-day conference program designed specifically around the New World, New Consumer, New Economics theme.

Across March 16–17, attendees can expect:

- 8 keynote presentations from industry leaders
- 2 expert panel discussions focused on actionable commercial strategy
- 14 speakers in total covering sourcing, blending, private-label development, co-manufacturing, sales efficiency, distribution strategy, consumer shifts, and commercial economics

The conference will be built to help brand owners, suppliers, retailers, importers, and hospitality buyers turn theory into business execution.

“The wine and spirits industry is entering a new era where success will depend on who can adapt — not who can wait. The companies that win will be the ones that understand the new consumer, optimise their economics, and build partnerships that scale. IBWSS UK 2027 is designed for exactly that. If your business depends on sourcing, private-label, contract production, or efficiency in sales and supply, this is the show you cannot afford to sit out.” — Sid Patel, CEO & Founder, Beverage Trade Network, Organizer of IBWSS UK.

Exhibitor Registration Now Open

The move to the Royal Horticultural Halls provides a structured, premium and centrally located meeting environment — and demand for booths is expected to be strong.

Exhibitors include:

- Bulk wine and bulk spirits suppliers
- Wineries and distilleries offering private/white-label programs
- Contract bottlers, co-packers, and formulation partners
- Blending, packaging, logistics, and barrel/aging service providers
- Producers of no- and low-alcohol products at a commercial scale

Benefits of early sign-up include:

- Priority stand location
- Early promotion to buyers and media
- Ability to schedule meetings in advance

A New Era for the Business of Beverage

IBWSS UK 2027 arrives at a moment when the beverage industry is not simply changing — it is reorganising around new priorities. The next decade will not belong only to brands with great liquid, but to companies with the right economics, the right partners, and the right commercial playbook.

Royal Horticultural Halls, London, LONDON

Save the Date

March 16 & 17, 2027
Royal Horticultural Halls – The Lindley Hall, 80 Vincent Square, London SW1P 2PB
Exhibitor registration is now open.

Also Read:
IBWSS UK 2025: Where Private-Label, Bulk and Contract Bottling Took Centre Stage in London