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Sara Muirhead MW to Host LWC Winners Masterclass at IBWSS UK 2025

Photo for: Sara Muirhead MW to Host LWC Winners Masterclass at IBWSS UK 2025

Discover which award-winning wines are shaping the UK market and learn how to leverage them in your program.

09/09/2025

London, UK – September 2025 – The International Bulk Wine & Spirits Show (IBWSS UK), taking place on November 20–21, 2025, at St Mary's Church in Marylebone, in London, is excited to announce that Sara Muirhead MW will once again host a Masterclass showcasing the top winners of the London Wine Competition 2025.

This exclusive session will give members of the UK trade a chance to taste some of the highest-scoring wines from this year’s competition—wines that have been recognised for their quality, value, and packaging by some of the country’s most influential buyers and sommeliers.

About the Masterclass

Sara Muirhead, who earned the title of Master of Wine in 2008, brings over 25 years of expertise across publishing, wine PR, education, and consultancy. Known for her engaging teaching style and deep understanding of market trends, she will guide participants through a curated tasting of award-winning wines that represent the best of global winemaking in 2025.

During the tasting, attendees will:

- Experience Gold Medal and Trophy winners from the London Wine Competition 2025.

- Gain insights into what makes these wines stand out in today’s competitive UK market.

- Learn how successful producers are balancing innovation, consumer appeal, and trade relevance.

Why Attend

For sommeliers, on-trade buyers, independent merchants, and brand builders, this masterclass is a rare opportunity to:

1) Taste benchmark wines that excelled under real-world judging criteria.

2) Network with peers from across the UK wine and spirits industry.

3) Gather actionable insights to shape wine programs, retail shelves, and buying decisions ahead of the 2025 holiday season.

Taste standout winners and discover what makes them truly exceptional in today’s competitive UK trade market. Here is a glimpse of what you will taste:

Saamo by LTD “Kardenakhi 7” (1987 Rkatsiteli, Georgia)

Saamo by LTD “Kardenakhi 7” (1987 Rkatsiteli, Georgia)

Saamo by LTD “Kardenakhi 7” (1987 Rkatsiteli, Georgia), Gold Medal with a stellar 98 points

Awarded Best Wine by Quality, Best Indigenous Grape Wine of the Year, and Best Indigenous Grape Wine Producer of the Year at the 2025 London Wine Competition

A rare, three-decade-aged gem from a private cellar—pale garnet in colour, with aromas of dried figs, nuts, and preserved fruit, leading to coffee, toffee, and sweet herbal notes on an elegant, luxurious finish London Wine Competition.

Ernest Pinot Noir by Hasher Family Wines (2023, South Africa)

Ernest Pinot Noir by Hasher Family Wines (2023, South Africa)

Ernest Pinot Noir by Hasher Family Wines (2023, South Africa), Gold Medal, also scoring 98 points and honoured as Pinot Noir of the Year 

Hasher Family Wines was also named Winery of the Year.

Tasting notes highlight its pale ruby appearance, expressive bouquet of ripe cherries and roses, and a vibrant palate with red fruit, spice, and fine tannins in a refined, modern style.

Event Details

- Masterclass Host: Sara Muirhead MW
- Theme: Top Winners of the London Wine Competition 2025
- Date: November 20, 2025
- Time: 3:00 PM – 4:00 PM
- Location: St Mary's Church in Marylebone, London
- Event: International Bulk Wine & Spirits Show UK

About IBWSS UK

The International Bulk Wine & Spirits Show UK brings together leading bulk wine, bulk spirits, private label, and contract bottling suppliers with UK buyers from retail, on-trade, wholesale, and distribution. The show is a must-attend for anyone looking to source, learn, and grow in the UK drinks market.

Don’t miss this opportunity to taste the very best of the London Wine Competition 2025 and learn from one of the industry’s most respected voices. Seating is on first-come basis and free.

Register now for IBWSS UK 2025

Also Read:
From San Francisco to London — The Global Bulk Wine & Spirits Conversation Continues

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