07/11/2025

As the global beverage landscape evolves, so must the way brands sell, grow, and win distribution. The days of relying solely on traditional sales routes, cold outreach, and waiting on distributor updates are shifting. Today, the most successful beverage companies combine hospitality-driven selling with data, technology, and AI-powered systems — and the leaders who embrace this change first will shape the future of our industry.

This year at IBWSS UK, attendees will have a rare opportunity to learn directly from Sid Patel, Founder & CEO of IBWSS UK, IBWSS USA, and Beverage Trade Network, as he takes the stage to unveil a new sales framework built for the next decade of beverage commerce.

Who is Sid Patel?

Sid Patel is the visionary behind some of the industry’s most influential trade platforms, including the International Bulk Wine & Spirits Show (London & San Francisco), the London Competitions, USA Ratings, and a global media and B2B network serving importers, distributors, retail buyers, brand leaders, and suppliers. With more than 15 years of building marketplaces, trade events, competitions, and sales programs for thousands of beverage businesses, Sid has seen the industry's evolution from every angle — and is now leading its next transformation.

What You Will Learn

In his keynote, “How Beverage Brands Can Build an AI-Powered Sales Process to Win Distribution in 2026,” Sid will break down a practical, step-by-step system for modern beverage selling. This is not theory — it’s a real commercial playbook being deployed inside BTN today.

Attendees will learn:

- How to combine hospitality, hustle, and technology
- How AI can double sales efficiency without replacing human relationships
- How to design a high-performing daily sales routine
- How to build your own AI-enabled sales engine in the next 6 months
- Case studies from leading brands and BTN’s internal playbook

Whether you're a winery looking to expand in the US, a spirits brand entering retail chains, or a bulk supplier building private-label programs, this session gives you a blueprint to grow smarter, faster, and more confidently.

Giving A Glimpse Of CPGBuyerAI — BTN’s New AI Platform

This keynote also marks the Soft Beta release of CPGBuyerAI, BTN's newest AI venture and the platform built to become the global leader in beverage buyer intelligence and AI-powered sales execution. Attendees will be among the first to access the system and join the early user group.

CPGBuyerAI will be in Beta phase until January 31, 2026, and will only be available to Beverage Trade Network’s competition entrants, top category winners of its competitions, and its trade show exhibitors and visitors.

From verified buyer discovery to AI-powered sales workflows, CPGBuyerAI is built to help brands:

- Scale outreach globally
- Identify the right buyers faster
- Streamline follow-ups and CRM
- Support sales reps and export teams
- Modernize commercial execution

It is the future of beverage sales — built for today's entrepreneurs.

Why You Shouldn't Miss This

This is not just another talk.
This is a moment — a turning point for modern beverage sales.

If you want to:

- Win more distribution
- Build stronger buyer pipelines
- Support your team with modern tools
- Future-proof your commercial strategy

— then you need to be in the room.

Takeaways

Walk away with:

- A clear AI-powered sales framework
- A 6-month sales transformation roadmap
- Scripts, workflows, and practical tools
- Early access to CPGBuyerAI
- A playbook you can implement immediately

Join Us at IBWSS UK

Seats for this keynote will fill quickly — and this is a must-attend session for founders, commercial leaders, sales directors, export managers, and distributors serious about scaling in 2026 and beyond.

“The next phase for brands growing distribution lies in how they use AI in sales. Find smarter ways to identify buyers and pitch them. Those who embrace new intelligence and modern sales processes will gain an upper edge — and that’s how the next generation of high-performing, scalable sales teams will be built.”— Sid Patel

Attend Sid Patel’s Keynote In-Person at IBWSS UK 2025

Event: International Bulk Wine & Spirits Show — UK
Session: How Beverage Brands Can Build an AI-Powered Sales Process to Win Distribution in 2026
Speaker: Sid Patel, CEO — Beverage Trade Network, IBWSS UK & USA, London Competitions
Date: November 21, 2025
Time: 2:00 PM – 3:00 PM (GMT)
Venue: Christ Church Spitalfields
Address:
Christ Church Spitalfields
Commercial Street, London E1 6LY
United Kingdom

Register for IBWSS UK: ibwsshowuk.com

Can’t Attend In Person? Join the Webinar Instead On December 2, 2025.

If you can’t make it to London, you can still learn directly from Sid online:

Date: December 2, 2025
Time: 10:00 AM – 11:00 AM (GMT)
Webinar: Build Your AI Sales Process to Grow Distribution in 2026

Also Read:
Enter the London Competitions at IBWSS London – Special Pricing & Easy Entry
IBWSS UK 2025 Announces Masterclass Lineup & Event Schedule
From San Francisco to London — The Global Bulk Wine & Spirits Conversation Continues