IBWSS UK will host this exclusive spirits blending masterclass, inviting leading importers, distributors, retailers, on-trade buyers, and spirits professionals seeking deeper technical expertise in blended whiskey. 

Blended whiskey is entering a new era — one driven by craft innovation, premiumisation, and global consumer demand. Whether you are evaluating new brands for your portfolio or sharpening your understanding of blend construction, this masterclass will give you an insider’s advantage. 

Join James Cowan, Director of International Sales at Distilling Solutions at MGP, for an exclusive session designed specifically for spirits buyers, distributors, brand owners, and trade professionals. 

Meet the Speaker

James brings global commercial and production experience in whisky, distilling operations, and spirits innovation. 

He represents MGP, one of America’s most respected distillers with over 150 years of whiskey-making heritage — known worldwide for producing world-class bourbons, ryes, and neutral spirits from its historic Kentucky, Kansas, and Indiana facilities. 

What You’ll Learn 

● Blending Fundamentals 
Understanding grain choice, aging, casks, and blending structure 

● How Buyers Evaluate Blends 
Key quality markers, consistency measures, and sourcing considerations 

● Flavor vs. Commercial Value 
Balancing character, price positioning, and consumer appeal 

● Palate Development Session 
Taste and compare blend components to sharpen evaluation skills 

● Global Trends in Blended Whiskey 
What’s growing in the UK, US, Asia, and emerging markets 

Who This Is For

● Importers & distributors 

● Retail & on-trade buyers 

● Brand founders & product teams 

● Sommeliers, beverage directors & consultants 

● Whiskey collectors & trade enthusiasts 

Event Details 

Date: November 21, 2025 
Time: 12:00 PM – 1:00 PM 
Venue: Christ Church, Spitalfields, London 
Address: Commercial Street, E1 6LY 
Seats: Only 20 seats — first-come, first-served 

IBWSS UK Masterclass Room: Christ Church, Spitalfields, London (Commercial Street, E1 6LY). 

Why Attend

● Learn directly from one of the industry’s supply-side experts in spirits and whiskey production 

● Understand how to select blends that perform on both taste and commercial metrics ● Gain insight into global blending styles and upcoming market shifts 

● Add technical evaluation skills to your buying toolkit 

Reserve Your Seat 

This is a focused, high-value session for serious trade professionals. Limited to 20 participants — secure your place before it fills. 

Register now and deepen your whiskey-buying expertise. 

Header image source: MGP Ingredients

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